Naming your nail polish the Essie way

Ever wonder how nail polish get their names? Did you know who first came up with the idea to name nail polish? I’ll give you a hint, the name is in the title! (and this just happens to be my favorite brand of polish!)

“[…] nail polish names are all over the board now, and there are just so many copy cats. When we started in the nail business 30 years ago, the shades were named by number. It was very impersonal and boring. Essie was first to add the clever shade names to polish, and we made it fun! Women everywhere loved it and remembered us. It set Essie apart.”

Essie Nail Polish making

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